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Farmology

Farmology is on a mission to Create farmers of future.

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Farmology
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Basic Information
Howrah, West Bengal based Surobhi Agro is the leading producer-supplier of the high quality genuine organic fertilizers. The primary objective of the organization is to propagate and promote Eco-friendly products in major agriculture states of India. They started their operations in the state of Uttar Pradesh in India… Read more
Legal Name
:
Surobhi Agro Industries Pvt ltd
Headquarters
:
Howrah, West Bengal, India
Business Model
:
B2B2C  
Founding Date
:
2018
No. of Employees
:
11 to 20
Core Team
:
1.  
Anup Ganguly
Founder & CEO
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2.  
Taraknath Nandi
Regional Sales Manager
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3.  
Subrata Ganguly
Director
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Timeline

2018

Founding Team Hired

Jul | Founding Team Hired

3 of us started working on a new line of organic fertilizers with trials on various crops. After getting outstanding results even without any chemical fertilizers, we started marketing & selling it.

Company Incorporation

Dec | Company Incorporation

After successfully creating a portfolio of organic products with good traction and results, we incorporated our company.

2019

Started Generating Revenue

Jun | Started Generating Revenue

We started generating revenue after working hard on the field for 6 months while creating a good network of farmers and channel partners.

2021

Product Launch

Jan | Product Launch

When the pandemic hit, we did a pilot of a model to help farmers get easy/quick solutions to their crop issues, home delivery of inputs and selling farmer's produce to farm-fork companies. After the validation of this model, we started building MVP.

Product Userbase Milestone

Mar | Product Userbase Milestone

We reached 1000 registered farmers in the platform with an engagement time of 9 mins per day.

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Target Market
B2B
Channel partners/distributors in rural areas with close connect with farmers, Farm-fork companies/organized retail which sells fresh seasonal produce on their platform.
Client Segment
:
Retail,  AgriTech,  E-Commerce  
Target Companies
:
Startup,  Small Enterprise  
Target Geography
:
B2C
Progressive Farmers, aged 30-45 years, owns a house, above 2 acres land, 2 wheeler & a smartphone. Tea gardens, Paddy, Banana & horticulture farmers. minimum 12th grade.
User Age
:
26 to 34,  35 to 45  
User Income
:
Lower Income,  Lower-middle Income  
Location
:
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