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FARMUP

We would like to introduce ourselves as creator of healthy & tasty food. FARMUP is run by young children of farmers based in Vadodara. FARMUP Trail Mix is a unique product line which combines an amazing experience of good health & tasty flavours.

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Basic Information
FARMUP is a firm run by young children of farmers based in Vadodara. The firm's motto is the upliftment of farmers by providing a one-stop shop for agricultural produce. The company's trail mix is a product line that aims to combine the experiences of good health and tasty flavours. The product is a combination of nuts, seeds and berries.
Legal Name
:
FARMUP
Headquarters
:
Vadodara, Gujarat, India
Business Model
:
B2C,  B2B,  B2B2C  
Founding Date
:
2017
No. of Employees
:
<10
Core Team
:
1.  
Manan Shah
Proprietor
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2.  
Bihag Shukla
Marketing Head
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3.  
Divyesh Raval
Sales Manager - Trail Mix Division
Timeline

2017

Company Incorporation

Aug | Company Incorporation

FARMUP was incorporated on the auspicious day of Ganesh Chaturthi with the first sale made as an offering to Lord Ganesha.

Product Launch

Nov | Product Launch

Initial products like dals, flours , pulses , spices etc. were launched. The products were then supplied to big Retail Chains like Dmart, BigBazaar under their private labels ie. Dmart premia etc.

2018

Stepped into New Market

May | Stepped into New Market

After developing the B2B chain, We diversified in the upcoming D2C E-commerce space with our own branding "FARMUP" with all the available products.

Product Launch

Dec | Product Launch

After extensive research with an aim to fill the gap in health food market, We developed and launched FARMUP Trail Mixes in 8 flavours as a D2C product alongwith same being supplied to B2B Clients.

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Target Market
B2B
As part of our B2B platform, we cater with many FMCG Retail Chains and also private stores. We cater to the Corporate Gift markets, Health and wellness markets etc.
Client Segment
:
Consumer,  E-Commerce,  FMCG,  Retail,  Events  
Target Companies
:
Medium Enterprise,  Large Enterprise  
Target Geography
:
India,  Global  
B2C
As part of our B2C platform, currently we are associated with 15+ E-commerce platforms which includes the like of 1mg.com, Amazon, Flipkart, Qtrove, Paytm Mall, Corahealth.in , MensxpShop ,Snapdeal etc.
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Lower-middle Income,  Upper-middle Income,  High Income  
Location
:
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