Founded in November 2021 by repeat entrepreneurs Sangeet Verma and Siddharth Bhardwaj, the Gurgaon-based startup is a plug-and-play embedded lending infrastructure for tech platforms. Operator of lending infrastructure platform intended to embed credit in various companies. The company's platform helps companies embed credit in their ecosystem through a simple plug-and-play design, and in turn, diversifies the credit portfolio of lending institutions, enabling fintech and non-fintech to collaborate with financial institutes.