Indus People started off as a retail brand designing and creating ceramics inspired by various aspects of India. They launched their website in October 2018 that helped them gather a formidable amount of coverage in India's leading home and design magazines as well. Launching their gift boxes introduced them to the market of corporate gifting. They have now created gift boxes for big names like Burberry, Yahoo, Maxxis India, TATA, S&P Dow Jones and so on. Since April 2019 they have started working closely with restaurants and cafes across the country to create custom designed tableware for use at their space. Indus People has created tableware for restaurants like Cincin and the Bombay Canteen in Mumbai, OneTwo by Bhaane and Third Wave Coffee Roasters, to name a few.