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Founded in June 2022 by Anubhav Barsaiyan, Aashish Garg, and Milind Sharma, Mabel is targeted towards customers desiring top brands and designer labels. A curated marketplace with 50+ brands and over 10,000+ designs, Mabel offers endless options across traditional and contemporary styles and all material types, from fine to fashion. The platform has exclusive designs for several occasions and covers styles for different budgets. It also aims to enable traditional offline brands to be discovered digitally, eventually increasing sales.