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Media.net was founded by Divyank Turakhia. It was a part of the Directi group of companies before it was acquired by a Chinese Consortium, Shuzhi.AI. Media.net provides a suite of products for creating, targeting, and evaluating advertising campaigns. The company supports publishers by connecting them to relevant ads via their Yahoo! Bing network. Media.net’s publisher inventory is available through major demand-side platforms and ad-exchanges. More than 90% of Media.net’s total revenue comes from the U.S. In 2016, it was acquired by a Chinese consortium, led by Zhiyong Zhang, Chairman of Beijing Miteno Communication Technology, in an all-cash transaction of $900 million. This completed the first step toward Media.net being acquired by, and integrated into, Beijing-based Miteno.