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MedPlus was founded in 2006 by Dr. Madhukar Gangadi. MedPlus sells prescription and OTC medicines, FMCG products, vitamins and other nutrition supplements, and opticals. It also offers clinical laboratory services and physician consultation services in Hyderabad, Vijayawada and Bengaluru. MedPlus started selling private label products in 2010 under brand names EatRite for food products, and Avelia and Urbania for personal care products. It also introduced a loyalty programme. The company owns and runs ePharmacy, an online clinical lab service. It also offers home based clinical lab services through a portal and prescription and non-prescription glasses and other optical products through its optical business subsidiary.