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Milap Cosmetics is one of the Delhi-based cosmetics company. Milap, which began its journey with one product, now has 19 categories in its portfolio. The brand has reinvented itself to keep up with the times. Milap's bestseller products in the 1980s was a box for vermillion with a small figurine of Ganesha. The 37-year-old brand today is available in 20,000 retail stores across 19 states.