Okhai Centre for Empowerment was launched by Tata Chemicals Society for Rural Development in 2008. Okhai products offer contemporary designs, all reasonably priced. Proceeds from sales help these artisans help themselves – Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world. As a brand, Okhai Handicrafts constitutes ladies’ wear, men’s wear, home décor products and accessories. Okhai products use mirror work, patchwork and embroidery created as a vibrant expression of the rural way of life.