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Javid Parsa launched Parsa's - a fusion of Kolkata and Hyderabadi cuisines in the year 2017. Having a menu that ranges from Rs 50, (for an egg kathi roll, their most selling item) to Rs 190 (for the mutton korma) helps Parsa's attract the young college crowd. Presently, Parsa has seven functional outlets - the founding outlet at Srinagar's Sarah City Center , one in Leh market in Ladakh , one in Baramulla, and the fourth one at SSM College of Engineering in Pattan, the fifth outlet at Islamic University of Science and Technology in Awantipora, sixth one in Ganderbal and one in Anantnag. What's unique about Parsa's is their in-house book bank. Each outlet of Parsa's has a book bank that has over a thousand books and is open to the public. People can borrow and donate books there. They also hold book launches at their outlets.