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Pataa is a digital addressing app created by an Indore based start-up Pataa Navigation, which aims to solve the poor addressing system in the country, which is costing us a lot of time and money. Pataa creates a unique shortcode for one’s long address which makes it easy to share. To create one’s own unique shortcode, all one needs to do is ‘drop a pin’ on the precise 3x3 sq meter block at the entrance of their home, office or building. Once done, all they need to do is type in their complete address and then convert it into unique shortcodes. This shortcode is the new digital address. Pataa owners can also write additional information related to their address. This additional information could include small details such as, “enter details at the society gate”, “Beware of dogs” and even “Leave the package with the security personnel”. These minor details make finding the exact address easier and deliveries quicker. Pataa app is free to download on your mobile and can be used by anyone to create a digital address that is accurate and easily accessible by all.