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Pay1 aims to create an organised digital network of India's unorganized retail sector through a retail tech platform that provides retailers with digital financial and business solutions to enable business expansion and scaling. Pay1 focuses on developing insights into the deep market potential of the financial transaction and financial technology space in India. They provide user-friendly technology to retailers via in-app/web portal means. In turn, this gives retailers and distributors access to an array of financial products. They also provide banking and financial services by using safe and secure technology to assist people with bill payments and recharges, banking services, payment and cash collection services, khata management services etc.