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Brands
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YSTV
Poptail is an innovative beverage brand redefining the ready-to-drink (RTD) category with India’s first canned popping boba beverages. Combining vibrant fruit flavours, juicy popping boba, and chewy nata de coco, every can delivers a unique “sip, pop, chew” experience. Founded to bring the café-style bubble tea experience into a convenient, on-the-go format, Poptail blends premium ingredients with innovative textures to create beverages that are both refreshing and engaging. With a range of bold fruit-forward flavours inspired by global trends and local preferences, the brand is focused on delivering quality, convenience, and consumer delight. Through continuous innovation and a digital-first approach, Poptail is building a new-age beverage brand that is making experiential beverages accessible to consumers across India while shaping the future of the RTD category.
2024
Company Incorporation
Poptail was incorporated with the vision of redefining India’s ready-to-drink (RTD) beverage market by introducing innovative, experiential beverages.
2025
Product Launch
Successfully launched India’s first ready-to-drink canned popping boba beverages with nata de coco, offering a unique “sip, pop, chew” experience.
2026
Product Launch
Unveiled the brand on a larger scale at the AAHAAR Exhibition
B2C
Poptail primarily targets Gen Z and millennial consumers who seek innovative, premium, and convenient beverage experiences with a fun, interactive twist.
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