Possible

Possible is a nutrition company helping people eat healthy, lose weight and manage lifestyle diseases through a combination of expert nutrition coaches and nutrient dense superfoods.

Direct-To-Consumer Brands, Services, HealthTech / MedTech / Healthcare

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Basic Information

Possible (Earlier called Truweight) offers research driven nutrition service and food products that lead to sustainable health, weight loss and management of lifestyle diseases. The Programs include a Personal Coach who assigns a customized diet plan plus food products from Possible’s bouquet of 70+ Healthy Superfoods. The food products are also available to be bought separately. Everything is tech enabled and serviced through the app. Their is great emphasis on peer learning through weekly video tutorials and live webinars. We have seen tremendous results with 98% success rate. We are proud of having been in a position to transform thousands of lives by helping people eat healthy. The company has won Times Health care award two times. The company's Co-Founders are enlisted in 101 Global Healthcare leaders and our Co-Founder won the BW Woman Entrepreneur of the year award in 2020 in the health category.

Legal Name

Truweight Wellness Pvt Ltd

Headquarters

Bangalore, Karnataka, India

Business Model

B2C

Founding Date

2015

No. of Employees

151 to 250

Core Team

Megha More

Co-Founder

Vishnu Saraf

Co-Founder

Timeline

2015

Apr | Raised Funding

We were running a chain of fitness centres earlier and wanted to move into nutrition space. Raise 3mn USD from Kalaari Capital, incorporated a new company completely into nutrition. Also moved our headquarters from Hyderabad to Bangalore.

2020

Feb | Awards

Megha More and Vishnu Saraf enlisted in 101 Global Healthcare leaders, Megha won BW Businessworld Woman Entrepreneur of the year award in health category. Earlier in 2017 and 2018, we won Times Healthcare innovation award.

Mar | Advisor Onboarded

Aishwarya Rai Bachchan joined us as an Investor and a brand ambassador. Brand endorsement deal will kick off sometime in 2021.

Nov | Product Userbase Milestone

Rebranded from Truweight to Possible.

Dec | Stepped into New Market

Launched two separate business verticals. Diabetes Management and Food product retail.

Revenue Stream

E-commerce - Product

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Target Market

B2C

Program - Anyone with BMI >23 and wants to lose weight or manage a disease like Type 2Diabetes, Hypthyroid, PCOS etc. It's 60% female. For the food product, anyone who is looking for healthier food option.

User Age

26 to 34, 35 to 45, 46 to 60, More than 60

User Income

Lower-middle Income, Upper-middle Income, High Income

Location

India, India Tier 1, India Tier 2, India Tier 3

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Funding

Investors

Aishwarya Rai Bachchan

Kalaari Capital

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