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Raisin Global is an Indian contemporary fashion brand with traditional motifs and designs. Raisin launched RaisinXMe, where they allow the consumers to share the photos wearing Raisin on their social media account, tag them and use the hashtag #RaisinXMe. Doing so, they feature them on their website. The brand launched its seasonal campaigns that included the A/W 2018 collection in four unique styles. The label also put together a campaign that taps into traveling in style – Birds Of Passage, offering a plethora of outfits inspired by species of birds. With more than 72 SIS stores in the country, a strong presence in London and selling on portals such as Myntra, Jabong, Amazon Fashion and Ajio, the brand aims to grow to more than 150 SIS stores and expand in Singapore, Canada and the United States of America.