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Ramaya — jewellery and home decor brand founded in 2017, with 5 stores across Delhi NCR malls and online at ramayajewellery.com and Amazon India.
Ramaya is a Delhi NCR-based lifestyle brand offering artisan-inspired jewellery and home decor, founded in 2017. The brand operates five physical retail stores across leading malls in the region, including Ambience Mall Gurgaon, Ambience Mall Vasant Kunj, and DLF Mall of India, alongside two dedicated online storefronts: Ramaya Jewellery (ramayajewellery.com) for CZ and fashion jewellery, and Ramaya Home Decor for embroidered and lace table linens, cushion covers, and decorative accents. Ramaya also sells nationally through Amazon India under the seller account Novelty Belt House. The brand focuses on accessible luxury — jewellery and home textiles designed for everyday wear and gifting occasions, with a growing catalog spanning bridal-adjacent CZ pieces, festive collections, and premium table linen lines. Ramaya combines mall-based retail presence with e-commerce to serve both walk-in and online customers across India.
Legal Name
:
Novelty Belt House
Headquarters
:
Delhi, Delhi, India
Business Model
:
Founding Date
:
1991
No. of Employees
:
41 to 60
Core Team
:
1.
Rahul Arora
Founder
2.
Ravinder Arora
1991
Company Incorporation
B2B
We target boutique retailers, gift stores, hospitality/hotel decor buyers, and corporate gifting programs seeking fashion jewellery and premium table linens in bulk.
Client Segment
:
Direct-To-Consumer Brands,
Events,
Travel/Hospitality
Target Companies
:
Small Enterprise,
Medium Enterprise
Target Geography
:
B2C
Affluent, style-conscious women aged 22–45 in India's Tier 1 and Tier 2 cities, shopping for everyday fashion jewellery, festive wear, and home decor for personal use and gifting.
Aureya by Surya
From weddings and celebrations to gifting and everyday styling, Aureya by Surya offers jewellery for a wide range of occasions. Its collection includes elegant rings, necklaces, pendants, earrings, bracelets, and gemstone creations. The brand combines sophisticated design with traditional craftsmanship, helping customers discover jewellery that complements both memorable occasions and personal style.
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