Pune based ShoppinPal helps offline retailers to get onto digital platforms and marketplaces. It unifies the store operations with marketplaces, social channels and more. And it also integrates with the retailer’s existing ERP systems to simplify the process of getting online for them. It has helped retailers globally drive higher revenues and operational efficiencies by connecting their Point of Sale/ERP systems with various digital platforms. The startup was founded in 2015 by Subramanian and Pulkit Singhal. The company’s plug and play, single-point access Integration “Platform as a Service (iPaaS)”-powered by proprietary, customisable, ready to use codebases and architecture - enables any set of systems/apps to connect to any other set. Their clients in the past have included names like Oracle Netsuite, Gusto, Microsoft Dynamics, Zoho, and Daniel Wellington to name a few. In 2016, Shoppinpal raised $1.07 mn in its first equity round of funding which was led by Plug and Play Tech Center and Steelhead Ventures.