Simpl

FinTech

Basic Information

Simpl empowers any merchant, large and small, to build a trusted relationship with their consumer one transaction at a time via 1-click checkout, POS credit, and targeted loyalty rewards, all packed into a cohesive consumer experience at checkout. Simpl believes that a payment experience should be no experience and the only experience that matters is that of buying and enjoying the purchase. Simpl provides users with features like buy now pay later, one-click checkout with no OTP required, full buyer protection and instant chargebacks . They also provide one bill for all purchases and payment for utilities via BillBox among other features.

Legal Name

One Sigma Technologies Private Limited

Headquarters

Bengaluru, Karnataka, India

Business Model

B2B2C

Founding Date

Feb 2015

No. of Employees

151 to 250

Core Team

Nityanand Sharma

Founder & CEO

Timeline

2015

Feb | Company Incorporation

Company Incorporation

Revenue Stream

Commission on transaction

Target Market

B2C

Through the invite-only nature, Simpl attracts a positively selected group of convenience seekers (rather than credit seekers) who constitute the most loyal and highest value customers of our merchants.

User Age

35 to 45, 26 to 34, 18 to 25

User Income

Upper-middle Income, Lower-middle Income, High Income

Location

India

B2B

Our mission at Simpl is to build a platform that empowers any merchant, large and small, to build a trusted relationship with their consumer one transaction at a time via 1-click checkout.

Client Segment

FinTech, HealthTech / MedTech / Healthcare, Travel/Hospitality, FoodTech

Target Companies

Large Enterprise, Medium Enterprise, Small Enterprise, Startup

Target Geography

India

Funding

Total Funding

$25.0M

Investors

IA Ventures

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