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Social Swag is a collective brainchild of Akshay Kumar, Rana Daggubati Collective Artists and Mahesh Bhupathi. Social Swag is building out a celebrity or influencer commerce platform and has been growing 40 per cent month-on-month for the past five months and is poised to continue this trajectory as the online story in India continues to generate exciting outcomes. By combining entertainment and learning, the app will enable interactions in multiple ways- masterclasses, live-chats, shout-outs, virtual selfies to name a few. They have courses delivered by industry experts in interactive live sessions. Their classes are updated every month. These courses are on topics like English communication, VFX, basics of French, introduction to copywriting, and marketing & branding.