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Square Yards is India’s largest integrated platform for Real Estate. It's platform offers an integrated consumer experience from property search, transactions, home loans, interiors, home renovations, rentals, property management and legal services
Basic Information
Square Yards is India’s largest full-stack platform for Real Estate & Mortgages and one of the fastest-growing Proptech platforms in UAE, the Middle East, Australia & Canada, with a direct presence in 20+ cities and across 9 countries. Square Yards has achieved a significant scale in just 8 years and is one of few Indian startups which have successfully expanded globally. The PropTech player provides a full-stack spectrum of services starting with search & discovery to transaction management and mortgage fulfillment, besides providing interior refurbishments, rentals/property management, and portfolio services, making it the most diverse tech platform for real estate. Founded in 2014, the company today ranks as top 20 consumer tech startups in India in terms of annualized GTV (~USD2.8bn), top 50 in terms of annualized revenue (~USD82mn), and is amongst the handful of consumer tech startups in India which are profitable.
Legal Name
:
Square Yards Consulting Pvt Ltd
Headquarters
:
Gurugram, Haryana, India
Business Model
:
B2C,  B2B,  B2B2C,  C2C  
Founding Date
:
Dec 2014
No. of Employees
:
1000+
Core Team
:
1.  
Piyush Bothra
Chief Financial Officer (CFO)
2.  
Amit Prakash Singh
Chief Business Officer (CBO), Financial Products
3.  
Rahul Purohit
Chief Business Officer (CBO), New Homes, India
4.  
Anupam Rastogi
Chief Business Officer (CBO), New Homes, NRI

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Timeline

2014

Company Incorporation

Dec | Company Incorporation

Square Yards was founded in 2014 as a primary market real estate brokerage organization and launched Squareyards.com.

2015

Product Launch

Jan | Product Launch

Started mortgage vertical through the incorporation of Urban Money Pvt. Ltd. (formerly known as Square Capital Advisory Services Pvt. Ltd.)

Acquired a Company

Jan | Acquired a Company

Acqui-hire of "Realizing. in" was founded in 2014 which was a search and discovery platform focused on consumers with multiple features.

2020

Acquired a Company

Jan | Acquired a Company

Acquired Fitrr Technologies Pvt. Ltd. which is an end-to-end tech-enabled real estate asset management solution Company and launched Azuro by Squareyards - Rental & Property Management Platform.

2021

Product Launch

Jan | Product Launch

Launched Interiors Company as the one-stop solution for the customers for interior décor.

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Target Market
B2B
Housing customers, agents, real estate developers, banks/financial institutions
Client Segment
:
SaaS,  FinTech,  Real Estate,  Others  
Target Companies
:
Medium Enterprise,  Small Enterprise,  Large Enterprise  
Target Geography
:
India,  Global  
B2C
Home buyers (Primary), Home buyers (Secondary), Property Seekers, Individual Property Brokers
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60,  More than 60  
User Income
:
Upper-middle Income,  Lower-middle Income,  High Income  
Location
:
Global,  India