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Superfan Studio started as an agency, creating AI bots for various platforms. Once the COVID-19 pandemic hit the economy, the startup had no option but to pivot into a scalable product company. In six months, the startup transformed the product from a niche AR marketplace to a template’s marketplace in order to create a fully automated solution to build AR experiences for existing AR-powered social media platforms. Today, if an individual or enterprise wishes to create AR filters for their social media platforms, they either use products like SparkAR for Facebook and Instagram or LensStudio for Snapchat. Superfan Studio provides AR creators with a platform to connect with the right customers. Superfan Studio targets enterprises, startups, SMBs, and individuals who use video to market their products and brands.