SuperZop is a B2B agri-commerce platform for small kirana stores to procure good quality staples from large mills, farmer producer organisations and farmers.
Started by Darshan Krishnamurthy, Raghuveer Allada and Prithwi Singh, SuperZop specialises in ensuring the flow of high quality staples on its platform through its quality assessment technology based on proprietary deep learning algorithm and artificial intelligence. The company enables 20k+ retailers, in Mumbai and Pune, to directly source staples from farmers, multiple FPOs and processors from 13 states across India. SuperZop is making an impact by bringing MSME food processors and kirana stores more closely integrated. In September 2021, the startup raised $4 million Series A funding from Incofin’s India Progress Fund.