The Boozy Button is a loungewear brand that specialises in cruise wear, kaftans, jewellery, leisure wear, trousseau wear, men’s shirts, resort wear, and coat dress. The brand was started by designer Ananaya Jain. Television stars Sandeepa Dhar, Roshni Chopra, Gauri Pradhan have been spotted in her creations as well. The prints are vibrant and one grows instantly fond of their palette comprising soft violet and aquamarine. They are available in cotton as well as silk.