Founded in 2015 as MyGlamm , today, The Good Glamm Group is creating a community for women where they can discuss personal care issues and trends, and educate themselves about the products offered. The Good Glamm Group’s proprietary digital assets comprise of POPxo (a women content platform with 88 million users), ScoopWhoop (a male content platform with 100 million users), BabyChakra (a parenting platform with 20 million mothers and a network of 10,000 doctors), and Plixxo (a creator and influencer management platform with 220,000 influencers). By 2020, the startup had over 2,000 points of sales across 50 cities in India, and by March 2021, it touched 10,000 points of sales across 70 cities in the country. In September 2021, it claims to have reached 30,000 POS across 100 cities in India.