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The Project Cafe in Ahmedabad began as a belief and experiment in collaborations of art, design, performance, and food. The next Project Cafe was set up in Assagao, Goa in a Portuguese villa, which is over a century old. The Project Café revenue is a self-sustaining as well as profit model. It has four major heads, namely- Food, Art, Retail and Experiences. Currently 70 percent of the revenue is generated by F&B and Catering while 30 percent is generated by the rest. They have associated with internationally reputed institutions like IIM, Ahmedabad; National Institute of Design, Ahmedabad; CEPT University, Ahmedabad, FICCI, Entrepreneurs’ Organisation, and YPO.