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Founded by Rhea Rajan, Uptot is a rewarding community that encourages planet-friendly shopping and reselling of new and used kid’s products. It works as an e-commerce platform for parents by parents, providing an organised and verified marketplace to buy and sell new and preloved kids wear, toys, furniture and so much more. They are building an online community of sharing and caring that goes beyond material things. A support system for parents everywhere to reach out, learn and teach each other to foster a sustainable and safe environment for their children. Through the website, one can shop for books, toys, maternity items, bath and diaper, clothing and accessories, and furniture.