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Wellness Forever founded in 2008 by Ashraf Biran, Gulshan Bakhtiani, and Mohan Chavan. Wellness Forever follows a hub and spoke model. The company has 100,000 square feet central warehouse in Bhiwandi, around which it puts up stores. The company uses technology extensively for better supply chain management, and to network the stores and warehouses. The stores of Wellness Forever are open 24x7. Around 60 percent of the revenues comes from pharmaceuticals, while the rest is from fast-moving consumer goods (FMCG) products. Wellness Forever is backed by a consortium of high net-worth individuals (HNIs) and family offices of Adaar Poonawalla, Rajiv Dadlani, Thakral family (Singapore) and Allana Group (Middle East). The company has 161 stores, of which more than half are present across Mumbai. The remaining are scattered across big cities of Maharashtra, Goa and Karnataka.