7 tips to ensure a successful business in manufacturing & office product industryAshish Aggarwal
This is a competitive world especially in the business of manufacturing. There is a surge in the demand for the office products as there is a growing culture of start-ups and entrepreneurs are taking the industry by a storm. As the storm is slowly pulling down, the stiff competition and the market scenario would ensure that only those who adapt themselves to the changing times survive in the long run.There are some simple tips that can help you survive and reach the pinnacle of success in the manufacturing & office product industry.
1. A clear Vision & Mission. At the very beginning of forming your company, it is important that you formulate a crisp vision and mission to work towards. This helps you and the whole company stay focused and head towards a defined goal. Further, there is a need to monitor the mission statement from time to time and ensure adherence to the same. In the chaos and hullabaloo of everyday struggles, it is easy for the leaders and the organization to lose vision and stray from the mission.
2. Maintenance & Evolution. It is extremely important to keep abreast of the changes and move with the time. It is only those who move with the times that can achieve any measure of success in any field. The requirements change, the trends change and so does the technology. If you ignore or refrain from making the necessary changes, there is a good chance that you’d be one of those who get wheedled out through the way before reaching any measure of success. It is wiser to invest in the maintenance and up-gradation of the existing infrastructure than in something entirely novel.
3. Understand the client and designer requirements and innovate accordingly. It is for the client finally that you would be manufacturing your products; hence a clear understanding of their requirement, vision, and aspirations is paramount before beginning the process of design. The designers sometimes design pieces as per their vision of a new collection, at this time too, it is important to be on the same page before going ahead with the process of manufacturing. It is only when the requirements of the client or the designer or both are aligned with the manufacturer that a quality product can be created.
4. Invest on both front-end, back-end processes and people to establish a strong brand value. There are some organizations that have focused more on the front end processes and ignored back end processes or vice versa only to face strong repercussions on the entire health and growth of the business as a whole. Apart from that, the people within the organization must be valued and chosen well. When the right people are engaged at the right position and given suitable responsibilities and opportunities the results are positive and add to the value of the whole company creating a strong impact on its brand value as well.
5. Explore new opportunities. It is natural to get comfortable with any situation if it persists for long and in doing so, taking the initiative to find and explore new clients and opportunities gets ignored. When we stop looking for new clients, we forfeit opportunities to grow and add value to the bouquet of offerings by the company for intended clients.
6. Define and emphasise your unique strengths. Competition in every industry is very high and to emerge as a successful organization it is important to recognize and focus on your strengths as compared to your competitors. It is important to let the market and the target consumer know of these unique “edge” points of your organization and the expertise that you can offer to them. To be just another brick in the wall will never take you far.
7. Reliable after-sales service. As a manufacturer it is not just about making a product and selling it to the consumer anymore. A customer will only return to you if they receive quality after sale service in case of any concerns or queries after receiving the product. The responsibility of the manufacturer is to make sure that the consumer is completely satisfied even after receiving and using the product for some time.
Though there is no single sure shot way to achieve great success in any field but there are some things, when kept in mind can go a long way to helping you climb the proverbial ladder to success.