Starting an eCommerce business: What to keep in mind?
As Thomas Edison once said “Vision without execution is hallucination”, same way, a new businesses idea alone can't stand on its own to become a success. Multiple ideas are generated by numerous minds at all possible times of a day. But all these, without execution, remain only imagination. These days a lot of people are starting up their own business and to boost their sales they are also trying out different sales channel. One of such channel that has picked recently is selling online. With an online existence, the business owner takes the driver’s seat to drive his online business to where he imagine it to be. Gone are the days when prior knowledge of IT was required to create an online existence and to create an eCommerce store. The Saas based eCommerce solutions available in the market today, have started a new era of convenience. Now, in order to take your business online all you need to have is an email ID and a subscription. These solutions not only reduce the technical know-how, but also reduce the time-commitment required to set-up an eCommerce website.
So without much ado let us take your business to the virtual world and build your online store!
First impression is the last impression
To create the best first impression, select the right store design for your online store. Your design should match the categories of your offerings and appeal to the target customers. You should also ensure that the customers have a pleasant buying experience on your web-store.
Today, there is a plethora of store designs that is available on the web. You should make sure that you find the design that is a right match for your online business.
My business, my theme
Theme your store the way you like it. Your business needs to have the theme that suits your products. Think what your customers wish to see and the way they will find your store pleasant. Customize your store to maximize its utility. Your customer’s stay on your website is just like people’s stay in a hotel. The more they like it, the more they want to visit it again.
Give your store a face
A logo is very important visual identity of your business . A logo helps in brand identification. A good logo communicates all about your brand by graphical presentation. Just like the favicon, it is advised to keep the logo of your store simple, yet cogent enough to communicate the reason to why your store exists and what value it adds to your customers. Also, keeping in mind the mobile users, ensure that the logo is well optimized for the miniature screens of a cell phone.
More the features the better it gets
Add features and functions to your store to make life simpler for not just your customers, but also for yourself. Keep a track of the customer behavior and customize your store along with their needs and demands.
Help your customers by categorizing your products amongst categories. Understand the need of your customers and structure your web-store accordingly. Apropriate categorization of products can help you reduce the bounce rate on your website. It also leads to other benefits that include better inventory management and visibility of substitute products in absence of product that is searched for. Choose the categories and filters very carefully and make sure you put enough emphasis on the product description because that is the key factor in converting your first sales.
Product description should be written keeping the end user in mind. While writing the product description contemplate the ideal customer, and address to what questions he may ask while buying that particular product. Use the product description to justify your superlative and to entice the customers by the benefits of the product.
KYC (Know Your Customer)
Gain valuable knowledge of your customers’ desire and requirements. Just like product categories, group your customers according to their purchase and search patterns. Give more visibility to the products that they are likely to buy more than those that they are not. Do make use of various analytics tools and the inbuilt module of LSNetX to gather competitive intelligence and some precious insights of your ideal customers, like what they do, where they buy and list down the KPI's of your business.
Account for your customers’ accounts
Invite your customers to create accounts. This helps them use your store efficiently while it also ensures that you have valuable customers data with you. Use this precious data to cross sell and up sell your product and always keep the revenue graph of your business in upward direction.
So, starting up with an effective eCommerce business is no less than solving a complex paradox because a lot of crucial decisions have to be taken in each and every step. The whole roadmap of the journey has to be elicited in advance which takes a lot of effort and knowledge.
We at LIBSYS have developed an eCommerce framework called LSNetX, which lets you manage your eCommerce website, just like you manage your social media account and e-mail account or even simpler. This is complemented by the technical support team who provide answers to all your queries and help in making the transition as smooth as possible. Our team has been making this whole journey quite smooth and interesting for a lot of entrepreneurs who have a vision to conquer eCommerce market.