This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

5 steps to build social media strategy correctly

5 steps to build social media strategy correctly

Saturday June 16, 2018,

3 min Read


Social Media marketing has become the most necessary part of any company in this timespan. Social Media has now been the most powerful tool to achieve your businesses' objectives. As its very hard to communicate directly with a customer or a new visitor, Social Media channels are the best way to reach to them directly and in-person.

But, we have got this question often, that how to make a strategy for social media marketing or posting to get the best of it. So here we are, with 5 simple steps to build a Social Media Strategy correctly.

1. Objectives

Be very clear about your objectives with social media channels about your business. Your social media has to be linked to your business and authenticate with your business, organization or personage.

2. Integration

Second, your social media channels should be integrated into your business' website to make it a broad communication strategy. It can also give the option to redirect it to your organization. Integration also gives customers a proof of the authenticity of you and your business at the same time. Do not forget to do it.

3. Platforms

The third is the important one. Either you to be choosy about your platforms, or you have to build up your team ready to work on different channels. It is not really helpful to jump on each and every social media platform in the market without knowing its audiences and their interests. Select only 5 or maximum 6 different social media channels from around 100+ channels and start working on its strength. According, to the research, most powerful social media that has almost all kinds of audiences are Facebook, Twitter, Instagram, Youtube, and LinkedIn. 

Pro tip: Keep your eyes on analytics and study peak times and days of posting and promoting your posting to be as much as effective as you can.

4. Content

Fourth and most important, Content! Your persistent content game has the power to attract more new visitors and returning too. Social media gratifies the unique and driving content. An important consideration is that social media has become a very visual medium. Post your best contents and see your social account transform into a social brand. 

Pro tip: Keep engaging conversations with your audience. They feel good when someone they follow is hearing well to them. Remember that social media is a two-way street!

5. Measurement

Fifth, always keep tracking and pay attention to whom you are reaching on social media and how your audience is reacting. Measuring the efficiency of your content will help you direct and grow your business on the right track.

So, these are the 5 important steps to keep in mind while building up a social media strategy for you as an individual, company or an organization. Follow it and grow up your business!