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Building snackable content

Reading content looks easy in bits and chunks

Building snackable content

Saturday June 03, 2017,

2 min Read


When people come to read your content, they don’t have much time to go through complete details of it. If your content seeks too much of effort to focus, no one would read it. They find snackable content easy to digest.

How did that happen?

The notion of ‘instant gratification’ has captivated the reader today so much that even we are also feeling its gravity. All our mobile and web app designs are heavily impacted by current user reading behavior. Users are living in the same world as us, driven by brevity and instant gratification.

How to make Snackable content?

A snackable content should facilitate effortless, effective reading and add value to your design. Here is how you can do it:

Fuel the reader’s appetite.


Tiny bits of data from ‘Wolfolins.com’

Keep it brief. If users like the gist of your content, they will ask for more.Take an example of bite-sized sparklines on the Market Data page of The Wall Street Journal. Scrolling is more acceptable nowadays and you need to benefit from this paradigm shift.

Ensure that content satisfies

Keep the most necessary information upfront for consumption. For example, card design layout is nothing exclusive for E-commerce and housing industries, but it still makes a strong point towards providing all the satisfactory data, in a snackable format, to the reader at the fist glance.

Don’t run short on presentation

Tiled layout from a portfolio website ‘jonathanpetterson.com’  

Tiled layout from a portfolio website ‘jonathanpetterson.com’  

For a content to offer any value, it needs to be appetizing enough for the readers to serve its purpose. Any content can be made snackable, but first, you need to answer these fundamental questions:

1. Are you rationally using aesthetic elements in your design?

2. Are you being concise but humanistic at the same time?

3. Are you conveying a clear information hierarchy?

4. Are you taking accountability of what’s happening around your content?

5. Does your snackability treatment provide any considerable value to your content?


If a UX designer does better content distillation to its most essential elements, lesser will be the friction for the reader consuming it.

Please read this article, for better context: