Digital marketing trends of 2018

    1st Feb 2018
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    In 2018, it’s a high time to make a plan for the biggest marketing trends. Presently, Instagram, Facebook, Twitter, and other different popular social media networks that constantly update their present platforms. And if you are not aware of the update, then you will face lots of critical position. When you are planning your marketing activities and strategy, then you should first know about the latest marketing trends. Here, we are going to provide you latest digital marketing trends 2018! Once you aware the marketing trends and follow the same, you will get good results.

    Big Data Technology

    How the business interacts with the customers, Big Data helps to analysis that! There are different types of huge data available in the market but you should understand how to collect the data properly and how to analyze it. Once you analyze the data properly, you can able to get good customer prospect and it will also provide positive marketing efforts. Using the Big Data Technologies, marketers are able to predict the customer’s behavior and they can make their business plan as per customer need. The Bid data technologies collect data’s from the social media, mobile apps, and online purchases.

    Make video on demand

    Presently, video content is one of the best things that people required! It is eye-catching and interesting. You may choose any social media platform like YouTube, twitter, facebook, or snap chat; it looks very special whenever you put some viral video there. And if you build video and publish it will attract more and more clients. There are different types of video contents you can make as per your requirement. And video campaign definitely brings good result as well! You can start a campaign on mobile, pc or laptop whatever. It will make your business up!

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    LinkedIn may rise and Twitter may fall

    In the year 2017, while different social media grows constantly, Twitter has failed to grow properly. And currently, this platform is planning to expand their characters, but these efforts how much create an effect on the market we don’t know! There are some users who become irritated for their small word limits! While LinkedIn this professional platform made awesome success last year. If you check their graphs and charts, you can identify their results. They are developing constantly their latest features and make this platform more professional. Marketers assuming, this platform grows higher within this year and it creates good impacts on markets.

    New strategy 2018 should follow

    All these trends will figure the landscape of digital and social marketing in 2018. You have to make the proper plan according to the current marketing trends which full fill the customer's demand. If your analysis properly the latest digital marketing trends, you will definitely able to get some good business ROI. It’s the best way to follow the marketing trends and plan according to that! New strategy helps to stable the business and make your business smooth. So, follow the digital marketing trends and make your business up!

    Social media generate more

    Presently, the social media grows up! There are lots of social media accounts like Facebook, Twitter, Pinterest, LinkedIn, etc. they are more popular and more famous. Most of the business prefers these social media platforms to get the more and more business traffic. Each and every social media channel provides different types of advantages. You can choose paid services and free service as well. Most of the business companies now using ad campaign and several other modes of promotions. It will be growing trend in this year! So, focus on social media channels.

    Increase graphics designing

    In the digital marketing world, a picture still provides lots of information and most of the people or businesses are using that! In the digital world, if you want to create a good impression on clients, you need to add good graphics. In this year, the graphic designing will increase. Presently, there are several online companies who offer different types of graphics designing. As per the report, 74% marketers are still using this graphics designing. And the rate will increase more and more.

    Social media analytics

    Social media analytics helps to make your business more profitable. You have to analyze properly the rate, charts, and statistics to know more! Analytics will more advance within this year! And this will help you to generate more and more clients. You will get modified content as a result of altering trends that will dominate in the coming years. Proper analytics will help you to understand the market trends and you can make a plan as per trend. Analytics helps to understand the market requirement, latest client need and as per that, you have to make a proper plan. Within 2018, more and more business require social media platform to promote their product or markets. It helps to increase brand reputation and ability to provide a good result.

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    Encryption

    Presently, digital comes with the encryption strategy. There are only 17% people who believe that their personal information is secure currently. And digital marketing professionals are also facing the same problem because there are lots of people who don’t want to share their details online.

    So, in this year, it will create more security with better encryption. If customers are assured that using digital marketing their information will be safe, then they will invest more in this field. And within this year, people will get more encrypted, more secure system.

    Virtual assistant

    A report shows, within 2020, most of the people will use bots for customer interaction. To get the better service, a virtual assistant is needed. Most of the business owners or companies are using this mode to full fill their outsource works. It will save their valuable time and cost both. It will increase more within a present year! There are several websites where you can able to hire the virtual assistant. It’s the best way to make your business more profitable. In this year, this trend will increase more and more. Using these all the trends people can able to make good business this year!

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    This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
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    Authors
    Harpreet Sangha
    I'm a digital marketer and a blogger.Founder of Hpsangha.com I have been into digital marketing for the last three years and counting. I have worked with various brands over the web.love travel and music.

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