This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Top 5 lead generation companies that help businesses to grow

Being a starting point in the journey of a business, lead generation is emerging as an ultimate practice of building trust.There are few companies that help business to grow like Connecting All India, Value Direct 

Top 5 lead generation companies that help businesses to grow

Monday April 23, 2018,

4 min Read

In the era of smart consumers, lead generation has become a concept that drives the business without losing the potential consumers. With a new approach, lead generation involves several complex processes and brings exposure to bigger perspectives to a business.

Lead generation describes the marketing process of stimulating and capturing the interest of customers in a product or service. As the process of buying is changing, marketers are finding new ways to reach the buyers. In this scenario, lead generation is providing an opportunity to build a continuous relationship with buyers.


Following the trend, several lead generation companies in India are providing excellent services to businesses. These are:

1. Value Direct --  Bringing a permanent solution to the problem of bad advertising, Value Direct wants you to pay only when you get the leads. On the basis of this pay-per-lead model, the company has successfully generated nearly 1 million quality leads for over 100 companies, across different industries.

The company offers high-quality leads to its customers operating in various sectors, including – real estate agencies, insurance firms, travel, education, and Banking, Financial Services and Insurance (BFSI), among others. Offering leads that are sales ready, relevant and measurable, the company assures its customers an increased return. Value Direct gives business the leads that they require.

Other than the service of lead generation, it also allows business to optimize their sales performance through target marketing. Besides, it also provides solutions in retail marketing to help business grow and retain their customer base.

2. Lead Next -- Offering an apt solution for your business problems, LeadNXT provides cloud telephony, Web API and lead management services. The company mainly focuses on automating and managing leads through a key business process.

Any business that encounters problems in communication with their leads, LeadNXT offers cost-effective and agile solutions to them. With its business communication solutions, it offers a wide range of services to businesses for managing, generating and following the leads. Its services allow businesses to enhance their productivity, acquire new customers, boost sales and enhance the brand reputation.

3. Salesify -- Based in the US, Salesify has its Indian branch in Pune. It provides outsourced business-to-business lead generation services for both large and small startups. The company offers a new option to technology-centric companies for driving the b2b lead generation, while lowering the cost of their sales.

Salesify also offers business intelligence, data quality services, event promotion, appointment setting, telemarketing, contact discovery, and account profiling. The company has a proven track record of assisting some of the world’s largest technology companies that drive great revenue.

4. Connecting All India (CAI) -- A relatively new name in the industry in India, Connecting All India (CAI) is emerging as one of the most trusted companies in lead generation. It understands the individual needs of businesses and offers them solutions accordingly. The company stands out for delivering the maximum quantity of the best quality leads.

Operating on a transaction-based revenue model, CAI provides value-for-money oriented services to its customers. Their leads are generated on the basis of ethical means, where they do not disclose any personal information, without bringing it to their knowledge. By providing free-marketing strategic service to their first-time users and startups, the company assures result-oriented services for all.

5. First Option -- Understanding the customer base of businesses, First Option delivers leads that increase their sales. Working for the leading Indian business houses, it motivates consumers to take up their services.

The company works by keeping the lines of communication simple, clear and interactive between businesses and their consumers. With their services, these lead generation companies in India are changing the way businesses grow. Providing them the best solutions, they are making it easy for businesses to expand their commerce on the basis of quality and trust.