When designing a business website, there are certain core elements that need to be in place if you want to attract an audience. As long as your site has these, it will be much more likely to appeal to customers and result in them wanting to visit the site. Make sure any business site you build has these three pillars.
Registering a custom domain is one of the first steps you need to take when setting up a business website. This will make your site memorable and easy to find. For a business site, you will want to avoid free domain names that aren't entirely your own - for example, _______.blogspot.com for your blog. This is because these sites are not given as much priority in search engines, which is probably the way most people will discover your site. There are even other domain extensions besides .com that might be better suited to your company. For example, if your company is in the auto industry, you can get a domain that ends in .auto.
Websites have to be visually attractive and easy to navigate. If customers can't find the information they are looking for, they aren't going to want to come back. Perhaps the best way to ensure a site meets all these criteria is to hire a professional web designer, although many DIY website building tools out there can produce some quality sites. Test the site with a neutral audience to ensure they can navigate it easily enough. It's also helpful if sites look unique and not as if they were made from templates. Make sure your contact information is displayed prominently to encourage customers to contact you.
The final critical element of building a good business website is a little more subjective than the others but no less important. Blogs maintained on business websites that update regularly with useful information are simply one of the best ways to keep people coming back for more. This is because visitors will want to hear what you have to say as a professional in your field and hopefully want to do business with your company. The ever-updating content also provides more avenues for users to stumble across your site.
These important pillars are the infrastructure upon which your entire site is built. So be sure all three are present when designing a new business site. It'll keep your customers coming back for more.