EDITIONS

UX/UI design in business mobile app development

Kenneth Evans
3rd May 2018
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One of the most important factors in any business is building consumer value for clients because the outreach of a business and the amount of customers they can acquire depends on the amount of positive impression they are able to impact on the clients. In these times of digital services, the more the efficient a service is, the more the patronage it will gain from users.

Therefore, user experience (UX) contributes greatly to the growth of your business by offering a good consumer journey on your business service.

Having known this, let’s dive into what UI/UX design can do for your business.

For Start-ups/Entrepreneurs:

For your new business to launch well and properly, you will require a good UX/UI design. It is not sufficient to acquire an awesome business model since what decides whether or not that business model will work out is the manner in which it is executed.

There have been many instances where new businesses were more productive than industries because of better UX, and their established business models of these industries could not withstand the strong influence of a superior UX of the start-ups.

There is no reason to begin working on the ideal UX/UI design for your business to increase company sign-ups/profits or maximize consumer experience if no first draft is perfect. UX/UI designed by a mobile app development company goes beyond making the start of your business smooth, it also assists to create an evergreen and sustainable business with endless potentials.

You will gain lesser user churn rate as well as faster checkouts and sign-ups. This is the best way to attain loyalty points from your customers and subsequently grow your market audience.

As users expectations and demands increases with the advances in digital age, UX/UI design will be essential for start-ups. You may decide to ignore it but what are the other means that you can provide more value to your customers since UX is dominating the market space? Users are much concerned about UX and are even willing to pay more for a better experience.

For established businesses:

Before UX design started surfacing in the world of e-commerce, your business must be working well. Probably, you own a great team of designing developers, marketing gurus, and business directors. Therefore, what can UI/UX design do for you?

UI/UX design can make things much better. A mobile application development company is equipped with UX/UI designers that can make your present product/business more efficient to use and also make it stand out from your upcoming as well as current competitors.

Majority of your customers are concerned with using your services and products. UX/UI design will assist in guiding them through their journey, effortlessly, attract more consumers to your business and increase the satisfaction of your existing customers.

For you to get the best from UX design there are some things you need to take into consideration. Some of these things are:

Let it be useful

The butter and bread of your business are meeting the needs of your customers and solving their problems. Your mobile app should do the same. Knowing what to fix or build means comprehending the problems of your customers, and the effective way to do that is by talking directly to them.

Talk to your technical support team or customer service because most at times, they are your customer’s first line of contact or

share in-store questionnaires

Provide your customers with a brief post-sale survey on your website

Look for most common questions and issues that individuals have and address them accordingly.

Secondly, the consistency of buttons, symbol icons, fonts, and colors is vital. This strategy will improve the usability of the app, based on user-friendliness, enhance the easiness with which users navigate through the app. additionally; consistency will assist the business mobile app to sustain a user interface that is appealing to users. Hence, color and font combination play an essential role in building a great UX and feel of the application.

Thirdly, any complicated visuals, elements or styles should be eliminated in the application. For instance, assuming the content or the visual used is not easy or simple to comprehend, it will result in a limited user or fan base.

Work or hire a mobile app development company that is well informed and knowledgeable about the entire aspects of end-to-end user interaction within the app. Also, while making use of the app, the user should easily know the ongoing processes. For example, when content is loading within the app, there should be a visual or an icon to indicate that the loading is in progress. Reducing the number of time users take while carrying out a given task on the app is the main aim of achieving the best app design.

There is more to mobile app development than engaging and exclusive designs. More essential necessities are easy to comprehend content which plays an important role in the entire design and a smooth flow of the app for the users with every action they carry out.

Uniformity is necessary for the entire user interface of the mobile application. This advantage will assist end-users to easily gain access to the available information in the application as well as help them to determine the pattern of using the app.

In Conclusion

UI and UX design are essential aspects of the online presence of your brand. Obtaining an accessible, thoughtful design, both in experiential and visual identity will assist your business to compete effectively thereby enhancing an online-oriented business world. Knowing the difference between UI and UX is a good start and understanding how to use them to your advantage will determine the success rate of your business.

Furthermore, for a mobile application, the design is the first thing that attracts users and UX/UI play a vital role in assisting the app stand-out among the competition. The design elements are essential differentiators which will help your business to attain its set target of building value through their mobile app and enhancing brand identity.

Thus, hiring top app development companies in India to design a harmonious and integrated UX/UI not only helps in attracting customer to your business, it also increases their satisfaction.

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Authors
Kenneth Evans
Kenneth Evans is an Analyst and Content Marketer for Top App Development Companies, a research platform for mobile app development companies in the world. He has been contributing to various blogging platforms and Forums.

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