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Finding a gap in the market for your startup

How to grow your startup in early days

Monday August 14, 2017,

3 min Read

Starting up a new business comes with mixed emotions. You probably feel very excited for the future and starting a whole new era. On the other hand, it can be quite daunting because there are a lot of challenges that lie ahead. However, you can start up a new venture with far greater confidence if you have prepared and done your research beforehand.

As any entrepreneur will know, research is everything when it comes to starting a new venture. In particular, one of the things you need to look at is where there are gaps in the market. When you watching business related news live online you will often see reports of start-up businesses that have become huge successes on a short period of time. These are the ones that have done their research and preparation.

Why look for a gap in the market?

When you are starting a new venture, the last thing you want to do is immediately find yourself facing stiff competition from already established competitors. The key to success is to find something that is unique or find a way to make it unique. Competition is the world of business is always stiff at the best of times. If you then enter a market that is already saturated you certainly won’t be doing yourself any favors.

By taking some time to identify gaps in the market, you can hit the ground running with your new venture. There are various ways in which you can determine where these gaps are, and you can then look at whether your start up could fill that gap. Carrying out market research amongst consumers within your target demographic is a good start. This will enable you to see how viable your idea is as well as whether you will be filling a gap in the market. You can carry out this type of research easily via social media, which makes it far quicker and easier.

You also need to come up with a unique idea for your new venture. If you are starting from scratch and have not yet decided what you will be doing, it is worth looking at what the trends are in other parts of the world. It may be that there are countries offering goods and services that are not yet being offered where you are. This means that you could have an opportunity to offer something unique where you will not face competition on a local or national level.

Even if the product or service you are planning to offer is already easily available from many other providers, you can still make it unique. The way in which you sell it, for example, could be done differently to others. In short, you need to create that unique selling point/proposition that will make your startup stand out from the competition.

With these tips, you can help to develop a startup idea that is destined for success over the long term.