It was not only me, but in fact, anyone who bears a burning desire to kick start a fresh business; needs to put in a lot of effort, research, time, money and planning. There is no doubt in that!! But in my process of surviving my start-up - Sagacious InfoSystems, I had learnt a handful of necessary lessons.
Today, after almost a decade, when I look back on my memory lane, I get to realize that my brand would have not achieved, what it is currently, if I had not implemented few strategies.
The term - business success should not be limited to just lifting your brand off the ground with just few clients in hand. Actually what I think is, it should encompass all the challenges that will face you today as well as in the future. So, let me suggest all the budding entrepreneurs, few things that I got to learn from my past business experience.
First of all, if you wish to enlarge your business in the United States, which many of us does, you need to open a location in any of the States. This will in reality offer you the confidence to move out of your limited zones.
Secondly, you have got to form an alliance with similar business in the US, so that it becomes convenient for you to grow your base.
Next, to stay away from seasonal voids by maintaining a constant flow of sales profit, diversifying is imperative. Doing so will offer you the perfect platform to create multi channel income, which will result in strengthening your brand.
Once you are financially stable, start focusing on relevant audience, because in the United States markets are not at all homogeneous. So, if you fail you understand which type of consumer will best suit your services and products, your hard work will bear no fruit.
Good Luck !!