The consumer has become smarter and technology more affordable. In spite of it all, the fact remains that instant gratification drives most people to buy whatever they intend to buy. And the best place to get what one wants 'here and now' is a local store nearby. Let us see 10 ways local stores could enhance their business in this new age too.
Come winter and we see celebrations around the country take centerstage. Though it starts quite into September, most festivities line up to dazzle only weeks later. September starts Navratri, Durga Puja and Dusshera. October brings the Danteras, Diwali and Bhai Dooj. Soon follows Thanksgiving, Christmas and New Year Eve in November and December. Although each of these festivities is relevant to the respective communities, the celebration pulls in everyone together as that's what Indian tradition is all about.
Here are TEN sure-shot ways to make sure your shops are buzzing with buys:
It has to be noted that posting offers on personal and business Social Media profiles once in a while, is NOT Social Media Marketing. Social Media marketing is a regular exercise of engaging productively with your target audience and using it as a tool of communication. Advertising is key to any business today and including Google Ads and Facebook Ads is the best way forward to leverage the utmost potential of the two giant platforms most frequently used by consumers everywhere.
Engaging in Mobile based advertising campaigns including SMS advertising would prove the most effective mode of outreach today.
While the store purchases are still high, the momentum of shift to online sales being significant has already reached a fair distance. Research firm RedSeer Consulting recently released a report that showed that while the Flipkart group (Flipkart.com, Myntra.com and Jabong.com) accounted for 58% of the gross merchandise value (GMV) during the festive season sales online, Amazon raked in a comfortable 26% share in the same duration. Thus making these websites a good bet for your products to be on. And this hardly costs you anything until the purchases are made.
It's a great practice to train everyone to know everything about your shop and products they need to know to answer customer queries. However, for lack of time and trust, it is always helpful to have some specially trained staff who know the nitigrities about your wares including the prices and the margin of negotiation, so that the customer has no reason to look at the door until they have made their purchase.
Training these special staff on use of POS machines, card readers to process transactions and even awareness of all the modes of payments and offers running, is a great deal helpful to seal more deals. Being secretive and manipulative to gain quick profits is a sure sign of you being wiped out of the competition soon, irrespective of how long your business has stayed or how experienced you are in your line of trade.
This fits indirectly into the whole schema of increasing footfalls. When a shop has more security and organizing measures, the honest customers feel more secure and will appreciate the fact that you care for the details.
Here's wishing you a great season of business and prosperity!