Come winter and we see celebrations around the country take centerstage. Though it starts quite into September, most festivities line up to dazzle only weeks later. September starts Navratri, Durga Puja and Dusshera. October brings the Danteras, Diwali and Bhai Dooj. Soon follows Thanksgiving, Christmas and New Year Eve in November and December. Although each of these festivities is relevant to the respective communities, the celebration pulls in everyone together as that's what Indian tradition is all about.
While most consumers may be enamoured by the online discounts and offers, the fact remains that Instant Gratification drives most people to buy whatever they intend to buy, from a local store. The comparison with the online prices will be done, however many of them would weigh the pros of having the opportunity to check what they buy before they make the purchase. Thus, Local Marketing becomes essential to bring in footfall from the nearby locality and make the most of their impulses.Here are TEN sure-shot ways to make sure your shops are buzzing with buys:
You have to bring the customers into your store and there is nothing cheper and better than using Social Media. Social Media as a tool of marketing is being used for a long time now by a lot of businesses. However, the fact remains that the potential of marketing and advertising on Social Media is not something anyone has realized optimally yet. For instance, though Facebook has been alive since ages and has the most number of users, in some cases, Instagram is fast gaining popularity and has been proven to be better than Facebook to advertise on.It has to be noted that posting offers on personal and business Social Media profiles once in a while, is NOT Social Media Marketing. Social Media marketing is a regular exercise of engaging productively with your target audience and using it as a tool of communication. Advertising is key to any business today and including Google Ads and Facebook Ads is the best way forward to leverage the utmost potential of the two giant platforms most frequently used by consumers everywhere.
According to the Telecom Regulatory Authority of India (TRAI), the number of mobile (wireless) phone subscribers in India has crossed the 1 billion mark to clock 1.17 billion in April of 2017. And the number of smartphones in India has over 300 million users today. This just says that the importance of mobiles in India can no more be taken lightly. Moreover, with the absence of ad blockers and default privacy settings not limiting the possibility of advertising on Smartphones, this would be the best way to reach out to larger audience, as long as you know who you wish to target.Engaging in Mobile based advertising campaigns including SMS advertising would prove the most effective mode of outreach today.
Whether you wish to sell online or not, showcasing your products online is always a winner. It is not a less known fact that consumers nowadays are more powerful negotiators thanks to their smartphones. Most of them will research for the products and prices online and then come in to strike a deal with you. Complaining whether it's the right thing to do or not is not helpful at all. The best way is to list your own products on Online Marketplaces and be ready for people's questions. If need be and the customer is willing to wait it out, it's smart to redirect them to your eCommerce pages and let them make their purchases on there. This will ensure you retain your prices and yet get the sale, instead of losing the business.While the store purchases are still high, the momentum of shift to online sales being significant has already reached a fair distance. Research firm RedSeer Consulting recently released a report that showed that while the Flipkart group (Flipkart.com, Myntra.com and Jabong.com) accounted for 58% of the gross merchandise value (GMV) during the festive season sales online, Amazon raked in a comfortable 26% share in the same duration. Thus making these websites a good bet for your products to be on. And this hardly costs you anything until the purchases are made.
Most transactions are lost in transit. This means that most customers in a store, walk away without buying just because they were not convinced with the knowledge of the salesperson.It's a great practice to train everyone to know everything about your shop and products they need to know to answer customer queries. However, for lack of time and trust, it is always helpful to have some specially trained staff who know the nitigrities about your wares including the prices and the margin of negotiation, so that the customer has no reason to look at the door until they have made their purchase.
Training these special staff on use of POS machines, card readers to process transactions and even awareness of all the modes of payments and offers running, is a great deal helpful to seal more deals. Being secretive and manipulative to gain quick profits is a sure sign of you being wiped out of the competition soon, irrespective of how long your business has stayed or how experienced you are in your line of trade.
Where there are going to be people, there are going to be mistakes and pilferage. If you are expecting a lot of customers walking into your premises, you will have to take the responsibility of being safe too. The smaller the shop the greater the opportunity. Having CCTV cameras are just not enough. Tags on all wares, tag readers to scan them, staff who are keen and observant and also POS machines that can track and alert every sale is a must. Sorting wares according to their sizes, styles and discounts is also a wonderful way of showing that you are well organized and care for the consumer to navigate your store quickly.
This fits indirectly into the whole schema of increasing footfalls. When a shop has more security and organizing measures, the honest customers feel more secure and will appreciate the fact that you care for the details.
The ways and means of attracting the attention of your target audience and presenting your products to exceed their expectations is vital for ensuring you rake in the profits this season. This is universally applicable irrespective of the type of business you operate. More importantly, it's also essential to understand that building a relationship with your customer only ensures you do not have to deal with uncertainties all the while.Here's wishing you a great season of business and prosperity!