When using flyers for advertising, it is important to not just focus on the actual flyer to be printed but on tracking its success. There is no point in using this traditional advertising tool if you cannot determine whether it is effective or not.
The first thing you need to do is to determine the locations where the flyers are to be distributed. It helps if you can trace which of these areas are perfect for this advertising technique. For instance, if you have distributed them in a mall and the reception was quite good, you can distribute your next flyers in the same place.
If the reception is quite bad and you have a lot of flyers left, it means that there are not enough people who are interested in what you offer in that area. Your target audience might not be there or there are just not so many people passing by the area.
Distributing all flyers doesn’t mean success
Another thing you need to remember is that just because you have distributed all flyers doesn’t mean you were successful. Some of those flyers might have been thrown away. There might be others that were kept but were not read at all. Worse, you may have employees who decided to throw the flyers away and tell you that all of the copies were distributed.
You don’t have to distribute an ordinary flyer alone. You can come up with something creative to determine whether or not flyer printing works. For instance, you could have a coupon attached to the flyer. If the recipients of the flyers have really read the entire flyer, they will know that there is a coupon that they can use to get discounts.
Another strategy is to create an online raffle. Those who receive the flyers will have the chance of winning something from your store if they send a code or message to your phone number. This will let you know if they have read the flyer or they simply threw it away.
Tracking the progress of flyers is important if you want to determine whether or not it is worth doing the next time around. Take note that flyer printing is costly. You don’t want to invest your money in something that does not give you anything in return.
If you think your previous flyer was effective, you can continue distributing flyers. Otherwise, you might want to tweak your previous strategy to make it work this time around. You can’t just immediately give up on the idea of using flyers. In many ways, they can help boost your company and make your products more popular.