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Why You Should Consider Audio Important For Your Brand?

People nowadays prefer to listen when they are walking on a plane rather than reading. 

Why You Should Consider Audio Important For Your Brand?

Sunday August 20, 2017,

3 min Read

Audio content is extremely popular, especially among people who can listen to it during their commute or during work. For the most part, audio content is made in the form of podcasts, which are like Internet radio shows that listeners can stream or download. It's easy to make podcasts and post them online, and many podcasts have loyal subscribers. Audio content allows your distinct voice to come through, literally and figuratively.

Creating A Podcast

Each podcast should stay focused on one theme or topic. You should plan the format of your podcast, including its length and any regular features it will have. Your podcast could consist of interviews, or you might have a guest host. In general, it's good to have more than one voice, although this isn't always the case.

Length and frequency are important considerations. Short podcasts generally get more listeners than long ones. If you run over thirty minutes, you start to risk losing your audience. If your podcasts go long, consider cutting them up into smaller, more easily digestible chunks.

Choose a schedule that you can stick to. Posting episodes often aren't as important as posting them regularly. Your listeners will come to expect a new episode at the time you set, so make a schedule you can stick to. Decide to what extent you want to script your podcasts. It's good to at least have an outline of what you'll cover. If you completely script your podcast, make sure you don't sound like you're reading it off a piece of paper.

Try to sound as natural as possible.

Many podcasts offer transcripts so that their listeners can go back and find key points they want to remember. You can also offer an outline with key points if it's too much trouble to transcribe.

Other Types Of Audio Content

You can create other types of audio content as well. Instructional audio files that teach people how to do things step by step and audio webinars are just a couple examples. However, any audio content can also be turned into a podcast.

Sound Quality

You don't need a great deal of sophisticated equipment to record audio content. The only essential piece of gear is a high-quality microphone. Sound quality is important in audio files. If the sound quality isn't good, this will turn people off. As far as recording and editing gear, there are many free and inexpensive programs that allow you to do everything you need, such as the free

Audacity software.

Publishing Your Audio Content In addition to embedding audio files on your site to make them available, list them in directories like iTunes. This greatly increases their visibility. Make sure that in each listing, you mention your website and where people can find you elsewhere online.

Reviews are a big part of these directories, so actively seek out reviews. Offer audio content on your site and ask your listeners to rate your audios. With a higher ranking, more people will find them through directories.


• Brainstorm and list different kinds of audio content you would like to offer.

• Identify the tools and skills you need to produce your own audios.

• Select one format of audio that you can create quickly, such as an inspirational message, an audio version of an article, or a brief interview with a colleague.

• Using one of the topics from the list you created earlier, create your audio content. If you don’t have top-notch equipment right now, just use the free

Audacity software and the microphone on your computer to get started.