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    Why videos are the new oxygen to the content marketing?

    By Neeraj Kumar Garg|11th Aug 2016
    Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
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    Changes are inevitable. It applies to everything and marketing is no different. And that change to online marketing is the Video. These video ads don't have to go-viral , in fact, a simple video ad can do wonders for small businesses. It is not secret anymore that use of video in content marketing is on the constant rise. YouTube receives one billion unique visits every month which is the highest for any channel after Facebook and probably that is why YouTube is now the second largest search engine on the web.

    Internet is moving from text to video and nothing build brand reputation and make sales like a good video. No matter how hard you try, some people will never feel like they understand the “real” product until they see a video about it. Text content is just one dimensional while video is three dimensional because people can see, read and listen to it.

    Source: http://www.socialmediaelearning.co.uk/wp-content/uploads/2013/12/online-video-marketing.gif

    Source: http://www.socialmediaelearning.co.uk/wp-content/uploads/2013/12/online-video-marketing.gif

    One of the common thing about Humans and Business is both of them are not perfect. If either of haven’t made a mistake yet, chances are they will. So if a business is only releasing text-based content, they are on at their peril. Consider Facebook’s addition of the auto-play for example.

    Video is the future of content marketing and will stay at top for long time. If a business thinks that creating videos is a big hassle because it requires a lot of money and time; it is not entirely true. There are software available which will made this task very easy. Video ads will help business to engage its customer for more time than a static ad on the internet does. It allow organizations to tell their story and give a face of trust to the watcher. Is not it the kind of relationship a business would want to has with it’s customers?

    Some basic benefits of having videos:

    Better SEO

    High customer Attention

    Much More Optimization Opportunities

    Higher Retention Rates

    More clicks on email links

    Better Emotional Connections

    Increased Customer Conversions

    Source: http://mcbadcreative.com/wp-content/uploads/2016/02/video-marketing.jpg

    Source: http://mcbadcreative.com/wp-content/uploads/2016/02/video-marketing.jpg

    Things to keep in mind while creating video:

    Keep it short - (One minute long video is enough in most cases)

    Combine video and still images

    Add a personal message

    Try to add some humour

    Give your video a call to action - (Make it clear what the viewer should do after watching the video. Give them something like coupon or special offer, if possible)

    Make sure your customer knows how to find you.

    Distribute your video in every way possible.

    What people are saying about it:

    Video is 53 times more likely than text pages to appear on the first page of a search engine. - Forrester Research Group

    Adding video to e-mail marketing boosts customers' interaction, such as, opening the email or clicking on any of the content by as much as 200 % - 300 %. - Marc Fleishhacker, managing director at WPP's Ogilvy Consulting.

    Mobile video consumption rises 100% every year. - Youtube

    including video on a landing page can increase conversion by 80%. - Unbounce

    the average user spends over 16 minutes watching online video ads every month. - ComScore

    After watching a video, 64% of users are more likely to buy a product online. - ComScore

    Takeaway:

    Video marketing not only increases sales and leads but also grabs consumer attention. If you're not a video marketer, you're losing customers to those who do. Companies using videos into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would anyone leave all these benefits sitting on the table?

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