You cannot predict if your mobile app will go viral. However, you can create an app with a potential to go viral. Creating a successful mobile app isn’t a one-time thing. It requires persistence and hard work. Making your app go viral is harder. It calls for a careful strategy. Our steps will help you on your journey to success.
• Start with content
81% of U.S. app users are influenced by social media posts of their friends. Word of mouth, as we know it, is the best marketing strategy. The best way to use this strategy is by using content.
Generate word of mouth with content by:
1. Populating your mobile app with curated content
2. Use your content to market the app on social media
3. Create tools in the app to help users make remarkable content
Individuals share content that helps others, improves their reputation and boosts their mood.
• Make people curious
Naturally, people are always curious, so you can use this to your advantage. Mobile app developers can create mystery around their app by withholding some information and features it offers. These features can generate more shares of the application.
Another good idea is to surprise users with gifts. This strategy has worked for so many mobile apps such as Facebook.
Mystery makes a product more desirable. Simply create a mystery around the app to improve sharing of the mobile app.
• Show Social Proof
When you see people using an app, you will most likely use it also. Social proof helps people resolve uncertainty. When users sign up to use your app, display the profile pictures of all their friends and then suggest that they follow them.
Put a sharing option for users. They should know how to invite people to join.
People are ready to tell everyone they know to join if you can give them rewards. They can be in-app currency and digital rewards.
Tangible rewards may be extra storage, discounts, free wallpapers, stars and badges, a free upgrade, and real money. Learn who the users are, and then reward them by offering them what they want.
• Earn trust
When users feel safe and secure, they’ll start to trust your product. Such trust builds strong relationships which can be very hard to break. It is not easily won, but when you win it, no competition can threaten your product’s existence. Trust can build a popular app.
Make use of emails and push notifications that cater to the individual needs while offering information that is relevant. Let all your users know exactly how the information will be used. Asking for access to the user's location services must also be followed by a message explaining to users how their experience will be improved by allowing this access.
• Build Relationships
Convincing users to download your mobile app is a good starting point, but it isn’t an end goal. When people spend time on the app, they will more likely share and talk about it. You should build relationships with users if they must become more involved in your app. Talk to your users. One friendly smiley or word can make their day. Appreciate all users and talk with them regularly for relationships to flourish.
People want to be a part of something that’s bigger than themselves. Build a community and not just an app. Many top app development companies have used this strategy successfully.