Whenever it is associated with making money online, the most powerful option is not SEO, social media or paid search ads. It is associated with email. Email marketing happens to have the highest form of conversion rates of any of the marketing channel. Moreover, around 66% of online consumers will make a purchase only after receiving email marketing based message. It seems to be more than the social and direct mail, as per the Data & Marketing Association. The transactions from the an email are always noted to be thrice more profitable than those as made on social media.
So, after learning all these you might want to just start cashing on emails that you are sending out. If so, then you better follow the proven ways, as mentioned by email marketing pros on Instagram, to monetize your idea of email marketing. You can further get some ideas covered from Gramista as well.
Ways you can monetize the email marketing:
There have been so many times in which you can easily monetize the email marketing sector. The primary step to consider in this regard is by selling something. Do you already have any product or service that you want to sell? If so, then you can skip this section. If not, then it is the first step you care to deal with.
· Always be sure to come across one digital or physical product or service you claim to sell. Without any product to promote, it can be quite difficult to make money with the help of email marketing efforts.
· If you are not sure what to sell, then you have some ideas to just get started in this regard. Those options are e-books and training guides.
· If you want, you get the opportunity to sell online courses, which are being so popular among the masses. On the other hand, you have private virtual based coaching sessions to consider as well.
· Then you have workshops or classes, which will work out well in this regard. The more you research, the better results you will come up with.
Get to sell products of other people:
You always do not have to sell the services or products for monetizing the email marketing sector. In its place, you can just be affiliate for some of the other products or services of the businesses. As affiliate over here, you can always get commissions from business to just send traffic to the website and further generate sales.
· An example of the great affiliate connection will work out really well for you. An online business coach is here to present planning and operation advice to clients. To help them turn her advice into reality, she offers affiliate tools like landing page providers and website hosting services to serve the sales and marketing needs of the clients.
· Some of the companies will have affiliate programs that you can care to join. You can sign up for those affiliate programs by just logging online and that’s it.
· One major note in this regard is that you have to create a stronger relationship with subscribers and can recommend services and products, which can align with the interests clearly. Otherwise, they might end up unsubscribing.
Try to upsell the exclusive or the premium products:
In some of the experts’ opinions, one of the major opportunities or chances for increasing the revenue with the email marketing is to increase the average form of transaction amount during the time of purchase, which is also known as upselling.
· For example, you are a life coach. The main product over here is the online monthly membership that will include some access to a community of user, database of resources and a webinar at the same time.
· There will be a potential upsell, which will exclusive one on one coaching sessions with the pros out there. A participant gets the chance to pick up topic willing to focus on and asking questions they may not always feel comfortable asking in a virtual room or live webinar with other members. Most of the people will pay some high-end dollars to get individualized attention.
· Otherwise, the step can be simpler than that. In case, you are one online personal trainer, you can always offer a free downloadable workout for the upper body. Whenever anyone is requesting it, they might receive an automated email with the said download. On the other hand, they might end up getting the upsell to 12 weeks or comprehensive program, which might be guaranteeing some results.
Cross-sell based related items:
Every purchase that a customer ends up making will give you the proper insight into interests and likes. You can always use this proper information to just entice them with some of the other items that they might enjoy as well.
· It might be probable to have an email in inbox right now that reads “just because you bought this, you might be interested in some more.” It is mainly because online shoppers getting targeted messages based on previous shopping decisions are likely to make the purchase once more.
· Check out the example of a great cross-sell. A digitalized marketer offers paid online course, known as “Ways to become master as FB advertising.” When the person completes the course, they will send an email automatically, which will cross-sell other courses. This time, it will be related to FB video marketing.
· It is also recommended to send an automated email with the added recommendations approximately one to three weeks after the initial purchase of the customers. It is always easy to set up one automated and targeted email sequence just like you get with the AWeber. You can always give it one try. Just get to create the free account for now.
You might have to get these points straight and end up with the perfect email marketing sector to make money. As you have the pros to help you, so there is no need to worry about the accuracy of the tips now.