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How AI And Big Data Are Transforming The Customer Experience

By Pratik Patel|6th May 2020
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Because of AI all the business activities and people’s lifestyles are changing very fast. Every business enterprise is trying to adopt the new technologies and the different uses of the internet. Nowadays the customer services industry has also changed their way of doing business, in other words, it is a major turning point for them in the business world.


In today’s world of technology, the client can easily have their information with one click of the button and are spreading this information to the other people. Now it is very important for business enterprises to remain in the competitive market, so they are making sure that they are engaging the client's participation in every different aspect.


With the expansion of technologies, the participation of customer’s services care has reached new heights of the business. There are different types of technologies such as AI, blockchain development, and big data. It helps the business organizations to improve their intelligence level and the decision-making process, which also helps them to coordinate with the latest technologies and trends and to understand the client’s nature.


85% of the customer’s communication will be taken over by the technologies but not by including a human being by 2020. People are now depending on the trading apps rather than on a human force for doing the easy and the fastest work. Because of the change in the technologies, the working pattern of various call centers is being changed. Before coming to the important topic, need to know the requirements of AI and big data in the client’s life.  


Requirement Of Big Data And AI In The Clients Interview


Day by day the customer’s expectations and experience are increasing and have now become the most important part of the competitive market of business. There is complexity in the different territory of the client’s experience such as billing, online help, surveys, account management, technical support, and the different types of payment systems and surveys too only because of the rapid increase in the data.

To handle the complexity of data, there is the adaptation of new and innovative technologies such as big data and artificial intelligence. For the growth and the better customers experience the call center industry is moving toward the new technologies for handling large amounts of data and giving them solutions related to it. Because of these reasons the industry is moving towards automatic technologies.


It is very important to incorporate with the technologies of big data and AI . because the customer’s communication has been shifted to social media along with the business.


Development Of Customers Experience By Using Ai And Big Data


To boost sales and customer holding, AI technologies such as natural learning processes and machine learning are being used in the mobile app development services to support different brands.


 AI has a positive impact on call center applications and is being believed by the majority of professional bodies of IT. The majority of them are investing in AI startups projects.


Different ways to control the big data and to improve the client’s experience:


AI-powered virtual assistants and chatbots will lead to improving the experience.


To make it clients experience automatic, quick, and hassle-free there is a huge impact of the AI. Conversations tools provide fast and spontaneous replies for other customers with different engagement interactions.


To save revenue, the company will lessen the time period for the training employees so that they can concentrate on giving immediate responses to the queries of the clients. Errors and delays in the services are handling the client’s problems.


 Because of this technology, the firms are able to spread useful information to their audience very properly and in a systematic manner. By keeping the buyer busy in the simple conversations with the Facebook assistant boy. Along with machine learning, the speed of the customer chats has been increased and is also generating new and innovative ideas for marketing and increasing the profit levels. Increases in sales which ensures that the potential clients are being targeted for the correct stage.


  • Predictive customization

It means that the foretelling of the action of the user on the basis of past behaviors. It helps to improve the experience of the customers every day.

Products are made in such a way that the customer is feeling like it has been made for them only.


It generally comes from the idea of online shopping which takes the reviews of the customers on a daily basis by conducting the online sessions and checking the change in their behavior. In this process, sample time is being used on purchases and searches made and the reference taken from the different websites.


Keeping a proper check on the individual’s behavior and making the correct product and delivering them to their doorstep in the time period given. Firms will be able to take more customers’ experience, smoothly and try to work on their part where there is lacking.


  • AI-authorized Analytics for vital Customer perception


It plays a very important role in feeding the information into the CRM, marketing automation, and other basic operational tools. It helps the employees and customers to better understand and empowers them for the quick decision-making process.


For the customer’s analysis, there are tools that help them to find out what their customers are finding and give them the responses on time. Such tools are machine learning, face identification software, and text analysis that can be used by business firms. In spite of having more complicated data spaces, it provides more business opportunities.


  • User experience and user engagement

All the engagements of visual, voice, and text help us to indicate the feelings and emotions in different ways of communication. It includes face to face analysis and video chat conversations.


This is a process that uses voice biometrics which is present in vocal cords and modulations in the calls which are used to understand the feelings of the client. By using AI-based algorithms, companies can trace communication and identify the satisfaction level which helps them to gain more profits and to deliver the correct emotions which will lead to the rise in the lifetime value of the customers.


  • Supporting customers

Clients always want their queries should be solved or answered quickly because they don’t want to be transferred to different agents. As the employees working over there  


  • Data-driven decision making 

Availability of the client’s data and the information will analyze and extract the insights to inform and to do the right decision making.

This technology can organize and find out an ample amount of structured and unstructured data from different sources to identify the trends and expectations of the client and to fulfill their demands. This will help in selecting the right product and making the design used in a messaging app to enhance their brand’s experience.


 Conclusion:


AI is having the future and the demand for this is increasing very rapidly because the call centers industry is coming to know about the AI-driven tools so that they can deliver the highly impactable clients experience which is highly qualified. These two technologies are the forefront technologies which are helping them to improve medical research to clients’ experience. 


To use this technology it is very important to have the proper dataset and regularly checked algorithms to make sure about the efficiency. As it simplifies the client’s reaction to deliver a meaningful message of the customer’s activities. These data-driven technologies are as good as the quality of our data sets and to derive the perfect insights.


For an outstanding experience, this technology is the key to spread the information through big data and AI. There are many AI-based contact center software which can be used so that we don’t need to start from the basics.


Evolving AI provides endless opportunities for linking clients’ data to create sophisticated journey analysis.    

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