This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Application of Artificial Intelligence in E-Commerce

Application of Artificial Intelligence in E-Commerce

Tuesday August 25, 2020,

4 min Read

Ecommerce is in developing trend right now. Your success in online business depends upon the type of marketing strategy you are using. The marketing strategy also evolves with the user perceptive. To reach the exact crowd, a business should adopt intelligent digital marketing. You can enhance your business with the aid of artificial intelligence. This brief will discuss the e-commerce factors that can be optimized with artificial intelligence. 

Personalized shopping experience

Nowadays almost all the shopping activities are gone online. Reaching potential customers in an online platform is a challenging task. Personalizing your e-commerce website with user preference can enhance user engagement with the platform. The customer needs plays a major role in digital marketing strategy.

User engagement with your products will be increased, when it is personalized for clients. For providing a better user experience to your potential clients, you have to identify their likes. This can be done by collecting the user's online activities. Artificial intelligence can bring out useful insights for personalized marketing from your client's online data.

Artificial Intelligence

Artificial Intelligence can help you in optimizing your e-commerce site. You can elevate the user experience of your customers with AI technology. Your marketing strategy with artificial intelligence can reach potential customers. It can enhance active client traffic to your online shop.

You can use AI for faster marketing drives and for crafting customized marketing campaigns. With this technology, you can achieve user acceptance for your business. Also, it can help you in automating your marketing campaigns. You can reduce marketing time and increase the accuracy of marketing by using automated marketing campaigns.

The following are the important applications of E-Commerce marketing, where elements of AI are used.

Product Recommendations

With the shopping activities of users, AI technology can suggest engaging recommendations to each client. You can retain your customers by offering products that they like. Artificial intelligence can help you in this regard. This tool can remember the purchase and search history and browsing activities of users. With this understanding, AI can craft recommendations and offers for your clients.

Creating Strong Subject Lines

Subject lines are the impression creators of your text. You can create engaging and attractive subject lines with Artificial intelligence. The core applications available in the elements of AI can generate catchy subject lines for your  E-commerce marketing strategy.

Idle time to reach customers

The time for reaching your customer plays an important role in digital marketing. AI can monitor user activities in this regard. It can identify the best time to reach a particular client. With this, you can optimize your email campaigns.

Email Lists

We require a categorized List of clients for our customized marketing campaigns. We can group customers into a category with the aid of Artificial Intelligence. AI technology can evaluate the customer data collected from online resources to categorize customers. You can use these insights to segregate customers into groups.

Marketing Automation

We can automate all the proceedings of the marketing campaign of your e-commerce with the help of Artificial Intelligence. With AI you can automate business activities like lead generation and automated digital marketing services. Also, you can personalize marketing content and generate tailored offers for targeted customers with AI automation.


Chatbots can assist your customers round the clock. These virtual assistants are working with the aid of artificial intelligence. Using this online customer support, you can provide a better user experience to your clients.

Inventory Management

For any e-commerce site, maintaining the inventory is a tiresome job. Artificial intelligence can manage and monitor your inventory level efficiently. AI can go through past sales trends, forecast of changes in the market, supply issues to interpret the inventory requirements. 

Data Analytics

User data is precious information for digital marketing. You can use artificial intelligence to analyze data. AI can research on customer profiles, sales trends, and business intelligence to create marketing campaigns. It can intelligently handle huge user data and can create useful details with it. Machine learning along with AI can be useful in decoding user data into the marketing strategy.  

Other Usage

Artificial intelligence can be useful in managing your supply chain and product delivery. You can use AI to research changing market trends. You can also use AI-enabled robots for handling stocks in your warehouse.


Digital marketing is necessary right now since all the businesses are gone online. We can avoid E-Commerce nowadays as most of the users prefer online shopping. You can create smart marketing campaigns with artificial intelligence. With the extreme ability, this tool can assist you in all your sales operations. We hope that the brief given above can educate yourself about the use of artificial intelligence in e-commerce.