EDITIONS

The ultimate guide how to do marketing

In this article, you find the most effective channels of marketing for beginning entrepreneurs.

Irina Ionova
8th May 2018
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There is a lot of information about business promotion and beginners can get confused with all these instructions and advice.

To help them we gathered the most effective marketing steps for startup promotion. Creating this article we also noticed that very often startups don’t have big marketing budget and included to the post such tips which are affordable for everybody:

✅ KNOW YOUR AUDIENCE AND COMPETITORS

Gather the data about customers, create an audience profile worksheet. Keep an eye on your competitors

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✅ DEFINE AN ENGAGEMENT STRATEGY

Identify the channels where customers are active, attract customers with relevant content, respond to customers comments, queries and requests

✅ RETAIN CURRENT CUSTOMERS

Retaining customers is cheaper than acquiring new ones. If you see churn numbers, take steps to find out where the problem lies

✅ FOCUS ON SEARCH ENGINE OPTIMIZATION

Learn how search engine spiders work, perform A/B tests, update content on a regular basis, include a call-to-action on each page of your website

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✅ START PROMOTING YOUR BRAND ON SOCIAL MEDIA

Vary content types, including videos, Slideshares, and infographics, use email campaigns, enforce a multi-channel digital marketing campaign

To help you in your marketing we also share with you some useful links:

👉 In the first article, we explained how you can better understand your customers. Here is the list of tools

The Tools Early-Stage Startups Actually Need to Understand Their Customers

👉 To understand if customers need your product or not you should ask right questions. Here is the list of “good” and "bad" questions that will help you to communicate with customers in a right way.

Download the list

👉 As for customers, it is easier to sell to current customers, which means that you should think about customer retention. Here we give you a few tips which help you find and keep customers.

6 tricks to attract customers

👉 If you do not have a specialist who promotes your startup in social media this list of the best articles about success in social media is for you

69 posts to make your Social Media Expert

👉 As for search engine optimization, we recommend you to read, listen and watch Rand Fishkin, founder of one of the most famous websites about SEO and online marketing, Moz. Follow the link to his blog to learn more about marketing, SEO, entrepreneurship, etc.

Rand's Blog

Good luck to you!

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