Secret Weapon of Successful Businesses: Animated Explainer Videos

Can you tell what your business does in one sentence? Whatever you say, it better be good as people are most likely to forget it about three seconds after hearing. That’s the whole idea behind business pitches – the ability to sum up what your business does in a quick and succinct manner. And all thanks to technology the elevator pitches have improved to something called animated explainer videos.

Here’s what they do for your business:

More and more people are introduced to your product with explainer videos

Videos give you a chance to quickly build trust with your audience

With the help of explainer videos, you can have a deeper connection with your customers and build a relationship that lasts for a long time.

We now look at why successful companies have chosen animated explainer videos as their secret weapon.

No better way of explaining your product in a simple and engaging way

If you’re not able to convey what your product does and then there’s no way people are going to be interested in it. A good animated explainer video makes sure people understand your product and engage them to listen to your message the whole time.

According to a web use study, the average attention span of humans is 8 seconds The apparent increase in simulation has made it hard for humans to hold attention on a particular thing. Why you need to know this piece of information? Because it shows that businesses only have 8 seconds to capture attention with the attractive landing page. Not only do you need to show that you value your customers very much you also need to do it real fast.

That’s where animated explainer videos come into play.

Along with giving out maximum information about your business, they’re great at holding attention.

Explainer videos are great at building audience trust

According to Animoto’s study, 71% of respondents agreed that watching a business video left with them with a positive impression of a company. And more notably, 58%, considered companies who produce video content to be more trustworthy. A good video can easily be differentiated from the bad one. When people realize a high quality video, they are bound to pay attention, they know there’s some serious work behind it. It also plays as a social proof, high quality gives out the message that it took money and time to get it ready, so there must be serious value in the message of the animated explainer video.