Today we are going to talk about running a nail salon. The chances are that many of you have dreamed to open such a business. And why shouldn’t you?
You have the opportunity to provide people proper care and use your talent. Maybe you already have a startup. Unlike holding down a job or being a student, it never really stops. Sure, the startup takes up your life but you have to think about the rewards. The money does come, not to mention that you can do what you love most in the world, that is, doing nails. Not all nail salons are successful, though. Are they doing something wrong? No, the problem is that they don’t make efforts to make their businesses stand out. If you don’t want to become part of the nail salons failing to succeed, then you should better use these tips.
Get more customers with wine and cocktails
People can have their nails painted with gel nail polish at almost any beauty parlor. Professional techniques aren’t what sets nail salons anymore. What mainly differentiates businesses is hospitability. If you want to be successful, then you need to provide a great customer care. Clients are the ones who keep your company afloat, which is the reason why you should concentrate all your attention on them. Along with manicures and pedicures, you can serve wine. Wait, what? As surprising as it may seem, many businesses great their regulars with alcoholic beverages. Customers have the chance to relax with a glass of wine or a Cosmo, while at the same time getting pampered. Since many beauty parlors are doing it, why shouldn’t you? You’ll be getting many customers through the door.
Attention needs to be paid to the fact that you can’t serve complimentary wine or cocktails without a liquor license. Many businesses don’t even get the necessary licensing. Nonetheless, it’s their risk. The last thing that you should be doing is following their example. Even if you’re not selling the alcohol, you can’t serve it without a license. If the capacity of your nail salon is more than 20 people, you will need a liquor license. There is a strong possibility that you don’t know how to get a Florida liquor license. After having determined what type of permit you need, you have to figure out if you want to purchase it from someone or get it from the state. It’s advisable for you to buy a liquor license from someone who is going out of business because it’s a lot faster. The point is that if you want to offer a glass of wine or a cocktail, get your license.
Make your nail salon visible
Statistics say that that beauty industry is doing great. However, this doesn’t mean that every company within the industry is making profit. Some nail salons, like yours, are struggling to survive, even though they are at the beginning of the road. One of the reasons why clients aren’t getting appointments is that they don’t know that you exist. The sad truth is that new potential paying clients have never actually heard of you before. It’s needless to say that this is your own fault. If you had put more effort into marketing and promoting your beauty parlor, you wouldn’t be dealing with this problem now. What you need to do right now is make your business more visible. How are you supposed to do that? Well, serving complimentary drinks will certainly help your nail salon, but it’s not going to put it on the map.
If you want to become noticeably different from ordinary beauty parlors, then you should build a website. Sure, you could lay out signs saying that you offer manicure and pedicure treatments yet that is what everybody else does. The place where you should be is online. Regular individuals use the Internet when they want to find the nearest nail salon is or who offers the best services in town. The main idea is that if a potential money-spending client is researching for a beauty parlor in your city and you don’t have a website, you’re losing on a lot. Choose the right platform and build a website. Make sure to include essential information, like location, prices, and contact info. It’s also a good idea to include a few pictures.
Sometimes, it’s necessary to take things a little bit further. What you can do is use Instagram for marketing. Your brand will instantly become visible and the best thing of all is that you don’t have to spend a dime. Social media networks are free to use, despite the fact that the exposure that they offer is tremendous. It’s necessary to share a great many photos with your followers. As you can imagine, you should be promoting only your works of art. You shouldn’t be the one doing all the work. Get your employees involved in the process too. Encourage them to share on Instagram what they are doing at the nail salon. You’ll see that your business will become an instant hit on social media.
Partner with other businesses
When it comes to running a nail salon, not many are willing to mix business with friendship. Well, if you want to survive in this crowded marketplace, then you should seriously think about partnering with other salon businesses. The thought may not sound tempting but you can benefit greatly from the support of another beauty parlor. In addition to the financial benefits, there is cross-marketing. In order the offerings more appealing, you and the other businesses can promote each other.
If you’re genuinely interested in partnering with another salon business, then choose one that does something different from you, such as a hair salon. When making your decision, it’s important to take into account the needs and desires of your clientele. What do your customers want? Equally important is to determine if the clients of the other salon business will want to visit your nail salon. Think twice before making a decision.