Business is growing day by day through e-commerce; we buy & sell products by using online shopping websites like Amazon, Alibaba, Flipkart and Snapdeal via online through a network. The mobile application plays vital role to increase business growth. Today in our hectic lifestyle we don't have time to go for shopping but if we are using mobile applications in our Smartphone then we can do all the things online.
Small & Mid-scale Company starts a business with limited budget and they want to get higher profit with good traffic on their websites. We do all the things digitally like digital marketing techniques. By using mobile apps you can easily connect with the customer, and give response quickly. You can solve customer issues, delivery of goods, dispatch, online payment, refund policy, discount, offer etc. You can also advertise your website or business firm by using social media platform Facebook, Twitter, Instagram, Pinterest, we chat and Whats app.
Technology also plays important role in the development of business because we are responsible to manage all the resources on the network, share our information, connecting with the people, internet tools, social media and many more things necessary for the business development.
Here, some important points that we should keep in our mind before starting a small and large mid-scale business they are:
The availability of product is very important in any kind of business because we give products or goods to the customer on demand. So we should keep a large stock of goods in warehouses and on our websites. If we are not able to provide availability of the product or goods this can be a negative impact to our business. So we should plan about the product availability.
We should give quick response to our customers because customer satisfaction is important for us. If we fail to do so then we cannot set up connection with the customer for a long time. So we should aware of this and we should give the quick response to our clients.
This feature helps to grow your business because you are responsible to fulfill the customer demands in a specific time and what customer wants to buy. You should be present 24*7 and provide the products to the customer. So for customer satisfaction to purchase anything you should be present all the time.
The customer wants to secure payment after purchasing the products. They don’t want any kind of mistakes to online payment. They want secure transaction of money. They don’t want unauthorized access, pin number stolen, credit card information, and theft, firewall issues. So we should responsible for this kind of issues.
Digital marketing era is booming in the world through this you can advertise your website or products on the internet. You can brand your products or promote your business through social media networks. You can also market your products or website by using SEO and SMO techniques. You can tie up with some companies they promote your business and post free add and submit your website to another website to give external linking and internal linking to get more traffic on your business website.
After purchasing products transportation of goods is necessary to the company or firm because we have the demands of the products from the customer side and sometimes we fail to the delivery of goods to the customer according to given time then this shows the bad impact to the company. So we should hurry to the transportation of goods. Sometimes it takes much time to deliver the products to the warehouses. We should avoid this kind of errors.
Many online shopping retailer companies provide the facility of COD (Cash on Delivery) if you order something from the online shopping websites but you want to pay cash on delivery. So you can easily get the products by order COD features. If you want to cancel the products after purchasing, this facility also provides by the company to the customer. It will take 2-3 days to deliver the products.
you can maintain relationships with the customer by providing some facilities to the customer because by this your customers feel happy and you should give respect to the customer. You can also provide discounts, offer, bonus points, to give knowledge about the products to the customer and you can also take feedback from the customer side. These beneficial features take palace for a long time relation.
some large and mid-scale company give the facility to customer care services like login problem, complaints, payment, inquiry generate, delivery of goods and many more issues. You can solve their query on the telephone through a computer network. If your customer has any confusion or question then he will ask you and you should be polite and responsible to solve their issues.
So, finally, we highlight some important points we should remember before starting a new business with the mobile application. Every point contains specific functions; through this we can easily spread our branches in small business.