Follow Us











Startup Sectors

Women in tech







Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food


This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Don’t Miss These Experts Predictions Before Creating Your Social Media Marketing Plan in 2020

Today, we are here with top predictions from marketing experts to assist you in making your Social Media Marketing Plan 2020 perform successfully.

Don’t Miss These Experts Predictions Before Creating Your Social Media Marketing Plan in 2020

Thursday February 20, 2020,

7 min Read

Well, as we are all set to welcome the new year, 2020, being involved in running the business online, it’s imperative to be ready with new marketing plans. The fresh plans, embracing all the necessary changes will guide you with the right track. 

Today, we are here with top predictions from marketing experts to assist you in making your Social Media Marketing Plan 2020 perform successfully. 

Let’s start!

Results are not producing by following Template-Based Marketing

Most of SMM with a marketing look ends knocking the doors towards collapse. People have just got fed-up with marketing. It’s the stale process when you usually opted to craft a standard template making us remind any celebration day or event, post it on social media and sit back and expect the sales to wake-up. 

Obviously, the freshwater hits the top and the soil stays stuck to the ground. To learn the procedure of increasing sales in 2020 on social media, you should keep track of below three things:

  • Your ideal customer-engaging content and their preferred spot where they want to consume it. 
  • Content-type and the right place for it to magnetize them, make them convinced, and transformed.

Now, recheck your marketing attempts to convey the right information to the right receiver at the right time, encouraging conversions artistically.

Stop that rubbish, crafting basic, standard template and just tie up the laces to create entertaining advertising. 

Pinterest and LinkedIn will get the grip again

First, we presume that the obligatory social media platforms are going to experience the same expansion and consolidation constantly, namely, Pinterest, LinkedIn, and more. 

On the contrary, people are found saying that in 2020 TikTok is going to measure an akin track to that of Snapchat. Right now, just TikTok is ruling the world, but in the upcoming year, the user base is presumed to jump on to any other hot, new platform, similar to what they took the switch from Snapchat to TikTok in the current year. Businesses now are not planning to continue with their investment of resources in the next giant only to witness the people losing their interest getting fade and moving elsewhere. That’s why it’s a prediction that in 2020, they are going to move their eyes on to LinkedIn, Pinterest, Instagram, and Facebook. 

The presumption of irregular outcomes is coming from the two platforms, Pinterest and LinkedIn. 

During 2019, we have witnessed a rebirth of LinkedIn, this is going to catch up the pace in the upcoming year. Although, on LinkedIn, the ad platform is assumed to be awfully expensive for most of the small businesses and is found hard to attain a positive outcome. But, we think it’s going to flip in 2020. The ads have started being noticed effectively on LinkedIn because of the improved platform for the advertisers. And, it’s supposed to grip the track in 2020. 

Being a unique social platform, Pinterest behaves much similar to a search engine in spite of social media platforms. That’s why we think it is going to enhance the marketers’ engagement towards it in the next year. You are going to perceive the outcomes for a short period after investing enough effort and time in traditional social media platforms. 

The content life is not up to our expectations on those platforms. Although, on Pinterest, for years the traffic will be engaged constantly because of the pins. So, in 2020, the marketers who hold limited time and resources and are looking for the best track to invest them will get fascinated towards such platforms that offer long-term returns on investment. 

Stories on Instagram and Facebook will gain growing fame constantly

All through the next year, Instagram and Facebook will grow in popularity constantly. This would be so vigorous that the regular feed content will experience a slowdown. Both Instagram and Facebook are possible to start producing more strong tests of its mixed Stories and feed format. 

Most of the users on social media are always found eager to check all of a sudden, the drastic alteration so, Facebook is liable to stand always with a way to continuously step in this linked feed on either or both the platforms. 

Our strategy has been to craft the Stories “cards” more prominent and bigger on the Facebook mobile application and scatter them all through the daily news feed. For the users, Facebook also proceeds to run it simply and more attractively to advertise content to Stories by sharing regular memories and publishing automatically feed posts to Stories also. 

Costs of Facebook Ad are going to make Advertisers discontinue using Platform

In the upcoming year, Facebook advertising is going to raise its costs. CPMs are going to grow that means now it will cost more to reach the target audiences. The direction of this alteration is that the companies holding a low order value or that be with the same for evaluating their Facebook ad returns will cost out of the platform. For fighting the booming Facebook ad costs there exist a solution with threefold.

  • Lower down your cost according to the cost or purchase per lead. There are many ways to perform this. One of such, that’s most efficient is to refresh and test constantly the components of your ad campaign, like creative, ad copy, objectives, offers, and audiences, to lower down the consequence of ad burnout. 

  • Increase your client value or average order value. By rising the amount that someone invests when they first purchase from you, your result in a bigger break between your cost per buy and the revenues from that purchase, whereby enhancing your return on ad spend (ROAS).

  • To fight the increasing cost of the Facebook ad goes back to our previous point: alter the way you decide your Facebook advertising returns. In spite of measuring just your first-buy ROAS that is reported straightly in Ads Manager, you should also measure your true ROAS that factors in the lifetime value of your customer. 

The real value of a customer is true ROAS to your business when you obtain them through Instagram or Facebook advertising and they constantly become a repeat client who invests a numerous of what they invest when they first purchased from you. 

By employing the lifetime value of your clients, you become capable to connect more revenue to your Facebook ads and hence a higher complete ROAS and effectiveness for Facebook advertising like a marketing channel.

Now, attaining success with Facebook advertising goes farther the media buying only and sinks deep into the basic components of your business like product positioning, pricing, customer insights. 

Path to Success is Niched Marketing

In 2020, the main objective is to reach the right audience with the targeted intent, in spite of being everywhere and reaching everyone. It’s the matter of picking the quality of interests over the number of engagements. 

How can business transform? Just choose one aspect and move along with it only. 

Pick any two platforms and gain expertise on them. Perform this keeping in mind your ideal customer, your top-performing content to date, and also the platform demographics. Following are a few combination suggestions of a few platforms for you to acknowledge:

YouTube + Instagram

Pinterest + LinkedIn

LinkedIn + Instagram

Now craft a robust keyword strategy and hashtag all around your one point and keep hyper-targeted your marketing on it. 

In brief, don’t copy the approaches the other brands are following. Perform the best-fit for your brand to attain your goals. 

By conducting all such steps, you can become capable of linking more genuine connections that drive towards more changes to attain more social media marketing success.